TikTok is introducing a new feature that allows them to cut down on the quantity of AI-created videos appearing in their streams. This step comes as the platform revealed that it presently contains in excess of 1 billion AI-generated clips.
Testing and Rollout
This change is being tested over the following weeks before a widespread launch. This advancement comes amid a increase in AI-generated material, driven by new AI video creators.
The Broader AI Trend
Recent reports that almost a tenth of the fastest-growing content creators on another major platform only show clips produced artificially. A large amount of this material is considered low-quality AI content, a label for substandard, mass-produced content that is typically absurd or surreal.
Based on user feedback that a lot of users appreciate content produced via AI tools, from digital art to informative clips, and we aim to provide users the ability to adjust the amount of that, according to their own likes,” commented a platform representative.
AI on the Platform
The platform shared that there are presently 1.3bn videos on its service identified as made with AI. Overall, over 100 mn videos are added to the service each day, making clips made by AI a minor percentage of its overall inventory.
How to Adjust Settings
Viewers will be able to decrease or raise the amount of AI content they see by opening the topic control setting in the app and picking AI-made media. Further subjects that can already be adjusted under the setting cover current affairs, clothing, aesthetics, and dance.
Platform Guidelines
The platform’s guidelines mandate creators to identify convincing AI-generated content, and it prohibits malicious deepfakes of celebrities or crisis events. Any realistic AI-generated clip that is not labeled can be taken down under its community policies.
Additionally, the app will henceforth attach an “AI-made” watermark to content created with its proprietary AI systems, or detected by an industry-wide initiative for identifying content made by AI. This step is designed to help prevent users from seeking to bypass the disclosure requirement.
Responsible AI Funding
The company is furthermore introducing a two million dollar educational fund for professionals and groups to produce educational content about responsible artificial intelligence. This initiative will support charitable organizations focused on teaching coding and technology.
Moderation Strategy
The video-sharing app has defended its content review process, following debate over plans to lay off hundreds of content moderators in the UK. TikTok is expected to reduce 439 jobs in its content moderation department in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by automated systems.
A company official clarified that human moderation would continue to be important, but artificial intelligence can protect employees by removing the most graphic content before it is viewed by humans. The company reported a 76% decrease in explicit and harmful content handled by human moderators over the last 12 months due to the use of its machine learning processes.
It is vital to balance staff and AI to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is the area in which a lot of the machine support is proving valuable work at speed.”
